01
Chapter 1: Build the Engine (Lite).
You get the research, the content, the website, and ready-to-send pitches. You do the sending and publishing on your own schedule.
Become The Authority
In Your Industry
AI-powered personal branding that gets you booked on podcasts, featured in publications, and invited onto stages. Built for experts who want recognition. Priced for founders, not Fortune 500 budgets.
14 Days
Your first content batch, delivered
30 Days
Podcast, publication, and speaking opportunities mapped
30–60 Days
Typical window for a first media placement
100%
You own every asset, forever
14 Days
Your first content batch, delivered
30 Days
Podcast, publication, and speaking opportunities mapped
30-60 Days
Typical window for a first media placement
100%
You own every asset, forever
Per Month
Personal Brand
Commander
Starting At
$1497/month
Best For
Experts &
Consultants
Key Feature
Podcast & Media Placements
✨ Click or scroll to discover
What Is AI Brand Commander?
Hover to flip
Personal Brand Commander is an AI-powered authority building service that helps experts, consultants, coaches, and executives get booked on podcasts, featured in industry publications, and invited to speak at events. It combines AI-powered audience research and brand-voice content production with real human outreach and delivery. Three month-to-month tiers: Lite ($1,497/month) for DIY authority building, Pro ($2,697/month) for done-with-you publishing and outreach, and VIP ($3,997/month) for complete done-for-you market leadership including weekly content, full outreach, and a complete speaker asset kit.
Tired of Being Your Industry's Best-Kept Secret?
Building authority shouldn't be this hard. Here's what's holding you back.
PR agencies are out of reach.
They charge $5,000 to $25,000 per month with 6-month contracts and setup fees that often top $5,000. Most experts cannot justify the spend.
DIY tools take forever.
ChatGPT and content schedulers produce inconsistent output. You spend hours every week and still sound like everyone else.
AI is making differentiation harder.
As generic content floods every feed, buyers default to people they trust. The experts who win the next five years are the ones who are visible AND credible.
A Complete Personal Brand
Operating System
Personal Brand Commander combines AI-powered audience research, brand-voice content production, and real outreach to podcasts, publications, and event stages, all running from your own hosted Brand HQ. One subscription. One platform. Real human delivery. Month-to-month.
Brand Engine
Our AI research and content engine learns your story, your expertise, and your voice from a 60-minute podcast-style interview. Every blog, article, post, and pitch it produces sounds like you, because it is built from you. Not from templates.
Media Outreach Engine.
We map the podcasts your buyers listen to, the publications they read, and the events they attend. Then we build brand-aligned pitches for every one of them. On Pro and VIP, we send the pitches and run the follow-up for you.
Your Brand HQ.
A custom personal brand website (3 revisions included), a hosted blog, and a social media planner, all in your own account. Your content publishes from a home base you control.
Your Asset Library.
Every piece of content, research output, pitch, and brand asset is filed in a shared library you can access anytime. Cancel someday? It all leaves with you.
Built in your voice. Not from templates.
The 4-Step
Authority System
A proven process that transforms experts into industry leaders.
Tell Us About You
A 60-minute podcast-style onboarding interview captures your story, your expertise, and your audience.
We Research Your Audience
AI agents identify the podcasts, publications, events, and search trends your ideal customers actually follow.
We Produce Your Content
Blog posts, articles, social posts, email pitches, and brand assets are created in your voice every week or month, depending on your tier.
We Publish And Pitch
Content gets posted. Podcast hosts get pitched. Editors get pitched. Event organizers get pitched. You stay focused on the work that matters.
Tell us about you
A 60-minute podcast-style onboarding interview captures your story, your expertise, and your audience.
We research your audience
AI agents identify the podcasts, publications, events, and search trends your ideal customers actually follow.
We produce your content
Blog posts, articles, social posts, email pitches, and brand assets are created in your voice every week or month, depending on your tier.
We publish and pitch
Content gets posted, podcast hosts get pitched, articles get placed. You stay focused on the work that matters.
Your First
90 Days
Every engagement starts with a Custom Business Roadmap: a 90-day, step-by-step plan built for your brand, included with every tier.
Days 1-14
Foundation
Onboarding interview. Brand voice guide. Custom Business Roadmap delivered. First content batch produced.
Days 15-30
Launch
Your personal brand website goes live. Your media map is delivered: the podcasts, publications, and events matched to your audience. First pitches go out (or are handed to you, on Lite).
Days 31-60
Traction
Pitch and follow-up cadence runs. Content publishes on schedule. Most clients see their first media placement in this window, depending on industry and goals.
Days 61-90
Compounding
Placements stack. Your content library grows. Every episode, article, and appearance stays live and keeps working for you. Authority compounds; it does not reset each month.
Three Tiers.
One Storyline.
Each tier is a chapter in the same story. Start where you are.
02
Chapter 2: Enter the Market (Pro).
We take over publishing and outreach. Podcast hosts, editors, and event organizers start hearing your name every other week without you touching a send button.
03
Chapter 3: Own the Conversation (VIP).
Weekly content, weekly outreach, and the full speaker asset kit. When a stage says yes, you walk in with the one-sheet, press kit, and keynote deck already built.
Built in your voice. Not from templates.
Choose Your
Plan
Three plans. Month-to-month. Cancel anytime.
Brand Commander Lite
DIY Authority Intelligence Engine
$1,497
/month
+$497 one-time setup fee
For self-starters who want the engine, the research, and the plan, and will run the sending themselves.
Research & Strategy
1 strategy call per month with your account team
Monthly audience and media research: podcasts, publications, events
Content Production
Monthly content batch in your voice: blogs, articles, social posts
Outreach & Placement
Podcast, publication, and speaking pitches drafted and ready to send
You send pitches and publish on your own schedule
Brand Assets
Custom personal brand website (3 revisions)
Hosted blog + social media planner
Shared online asset library
Expected outcome: In 90 days you have a working authority engine: a brand voice guide, a live personal brand site, a monthly content batch, and a mapped list of podcasts, publications, and events with pitches ready to fire. You run the sending. You own everything.
Brand Commander Pro
Done With You Authority Accelerator
$2,697
/month
+$997 one-time setup fee
For experts who want the machine running without them. We publish, we pitch, we follow up.
Everything in Lite, plus:
Research & Strategy
2 strategy calls per month
Bi-weekly audience and media research
Content Production
Bi-weekly content production
Done-for-you publishing: social, blogs, articles
Outreach & Placement
Podcast guest outreach, sent for you
Article pitching to publications, sent for you
Speaking and event outreach, sent for you
Follow-up sequences on every pitch
Reporting
Monthly performance report: what was published, what was pitched, what's in the pipeline
Expected outcome: Your content publishes itself and your pitches go out without you touching them. Podcast hosts, editors, and event organizers hear your name every other week. You show up for strategy calls and interviews. We run the machine.
Brand Commander VIP
Done For You Market Leadership
$3,997
/month
+$1,597 one-time setup fee
Complete done-for-you authority building, plus the full speaker asset kit.
Everything in Pro, plus:
Research & Strategy
Weekly strategy calls
Weekly audience and media research
1 quarterly session with our Founder
Content Production
Weekly content production
Weekly content publishing
Brand Assets
Speaker one-sheet
Press kit + bio variants
LinkedIn profile rewrite + banner
Custom keynote deck every quarter
Expected outcome: The full done-for-you tier. Weekly content, weekly outreach across podcasts, publications, and stages, and the complete speaker asset kit. When an event says yes, you walk in with a one-sheet, a press kit, and a keynote deck already built.
Compare Every
Plan
See what is included in each Personal Brand Commander tier.
| Deliverable | Lite | Pro | VIP |
|---|---|---|---|
| Strategy Calls | 1/mo | 2/mo | 4/mo + quarterly Founder session |
| Audience & Media Research | Monthly | Bi-weekly | Weekly |
| Content Production Cadence | Monthly | Bi-weekly | Weekly |
| Content & Blog Publishing | Self-publish | Done for you | Done for you |
| Podcast Guest Outreach | Pitches drafted, you send | We send | We send |
| Article Pitching to Publications | Pitches drafted, you send | We send | We send |
| Speaking & Event Opportunity Research | ✓ | ✓ | ✓ |
| Speaking & Event Pitches | Drafted, you send | We send | We send |
| Follow-Up Sequences on Pitches | × | ✓ | ✓ |
| Monthly Performance Report | × | ✓ | ✓ |
| Custom Business Roadmap (90-day plan) | ✓ | ✓ | ✓ |
| Custom Personal Brand Website | Yes (3 revisions) | Yes (3 revisions) | Yes (3 revisions) |
| BizPilot Login (your Brand HQ) | ✓ | ✓ | ✓ |
| Speaker One-Sheet + Press Kit + Bios | × | × | ✓ |
| LinkedIn Profile Rewrite + Banner | × | × | ✓ |
| Custom Keynote Deck Quarterly | × | × | ✓ |
| Cancel Anytime, Keep All IP | ✓ | ✓ | ✓ |
Our Commitment To You
30-Day Setup Satisfaction.
If you are not satisfied with your setup deliverables within 30 days of go-live, we refund your setup fee. No questions.
The Deliverable Guarantee.
The deliverables in your tier are produced and delivered every month. If we miss a batch for reasons within our control, your next month is credited.
Cancel Anytime, Keep Everything
Month-to-month. 30-day notice. You own all the content, all the assets, all the IP. The only commitment is the next month.
We do not guarantee outcomes that depend on third parties (podcast bookings, article placements, speaking invitations), because those decisions are not ours to make. We control the volume and quality of the outreach. Third parties decide whether to respond.
VS Traditional PR Agencies
A Note on "Guaranteed Press"
Some services sell guaranteed placements: press releases syndicated onto TV-affiliate websites and paid contributor networks. That is bought media. Nobody reads it, and buyers can tell. We do earned media: real interviews on real shows, real articles in front of real audiences, real stages. It is harder. It is also the only kind that builds trust.
| Traditional PR Agency | Personal Brand Commander | |
|---|---|---|
| Monthly Cost | $5,000 to $25,000 | $1,497 to $3,997 |
| Contract | 6-month minimum | Month-to-month, 30-day notice |
| Setup Fees | $5,000 to $10,000, often nonrefundable | $497 to $1,597, refundable in 30 days if unsatisfied |
| Platform | None. Deliverables live in email threads. | Hosted Brand HQ: website, blog, planner, asset library |
| Ownership |
You own deliverables. Agency owns relationships and lists. |
You own everything. Content, assets, contact lists, IP. |
Built by Operators,
Not an Agency
Don McCormack, Founder
Don has spent 41 years building systems: first as a systems engineer on defense and aviation programs, then as a three-time founder of AI software companies, with 30+ years of B2B sales behind him. He built the platform Personal Brand Commander runs on. The engineering discipline shows up in the product: documented process, guaranteed deliverables, no black boxes.
Paula Pantaleo, Co-Founder & Brand Strategy
Paula leads brand strategy for Personal Brand Commander clients. She is an active real estate professional who has spent her career building trust-based, client-facing brands, and she has published her own book. She is also a Personal Brand Commander client herself: her personal brand runs on the same system we sell.
We use Personal Brand Commander to build our own brands. That is how much we trust the system.
Frequently Asked Questions
Everything you need to know about Personal Brand Commander.
What is Personal Brand Commander?
Personal Brand Commander is an AI-powered personal branding service that helps experts, consultants, coaches, executives, and speakers build authority in their industry. It combines our AI research and content engine with a hosted BizPilot account (your personal brand HQ) and human delivery. Three monthly tiers: Lite at $1,497/mo, Pro at $2,697/mo, and VIP at $3,997/mo. Month-to-month. Cancel anytime.
How much does Personal Brand Commander cost?
Three tiers: Lite $1,497/month plus a one-time $497 setup fee. Pro $2,697/month plus a one-time $997 setup fee. VIP $3,997/month plus a one-time $1,597 setup fee. All tiers are month-to-month. No long-term contracts. 30-day cancellation notice.
What is the difference between Lite, Pro, and VIP?
Lite is for experts who want elite research, content, and ready-to-send pitches, and are ready to publish and send on their own. Pro adds done-for-you publishing plus podcast, publication, and speaking outreach on a bi-weekly cadence. VIP layers on weekly content and outreach, weekly strategy calls, a quarterly session with our Founder, a speaker one-sheet and press kit, a LinkedIn profile rewrite, and a custom keynote deck every quarter.
Do you pitch speaking engagements too?
Yes, at every tier. We research conferences, events, and speaking opportunities matched to your audience and build brand-aligned pitches for each one. On Lite, you send them. On Pro and VIP, we send them and run the follow-up.
Is this paid press or earned media?
Earned media. We do not buy placements or syndicate press releases onto affiliate sites. We pitch real shows, real publications, and real events, and third parties decide. That is why our placements carry weight.
What is included in every tier?
Every tier includes a 60-minute podcast-style onboarding interview, a brand voice guide, a Custom Business Roadmap (your 90-day plan), a custom personal brand website (3 revisions, hosted in your BizPilot account), a blog site, a social media planner, a shared asset library, and strategy calls. The cadence and depth of research, content, and outreach scales by tier.
What is the cancellation policy?
Month-to-month with 30-day written notice. No long-term contracts. No cancellation fees. You keep all intellectual property generated under your engagement. At cancellation, you can retain your BizPilot account as a standalone subscription for $129/month, or fully cancel and transfer your domain to another provider. Full policy in our Terms of Service.
Is there a guarantee?
Yes, two of them. (1) 30-day setup satisfaction refund: if you are not satisfied with your setup deliverables within 30 days of go-live, we refund your setup fee. (2) Deliverable guarantee: the deliverables stated in each tier are produced and delivered every month; if we miss a batch for reasons within our control, your next month is credited. We do not guarantee outcomes that depend on third parties, because those decisions are not ours to make.
How quickly will I see results?
Your first content batch is delivered within 14 days of signup. Your first mapped podcast, publication, and speaking opportunities are identified within 30 days. Most clients see their first media placement within 30 to 60 days, depending on industry and goals.
Who is Personal Brand Commander for?
Experts, consultants, coaches, executives, speakers, authors, doctors, and high-producing service providers who want recognition and authority in their industry.
Do I own the content?
Yes. You retain full ownership of all content, brand assets, research outputs, and intellectual property generated under your engagement, including all blogs, articles, social posts, pitches, brand voice guides, research, speaker assets (VIP), LinkedIn copy (VIP), keynote decks (VIP), and your custom personal brand website.
How do I sign up?
Sign up directly from the pricing section above. For VIP, we suggest booking a 30-minute fit call with the Brand Commander team first so we can answer questions and confirm fit before you commit.
What if I need help between strategy calls?
You have direct email access to the Brand Commander team during business hours, plus 24/7 live chat support inside your Brand HQ for questions about your website, blog, or social posting. Pro and VIP customers also receive the monthly performance report.
Can I upgrade or downgrade my tier?
Yes. Contact us and we'll process the change at your next billing cycle. Upgrades may include a small prorated setup fee for added deliverables. Downgrades take effect at the start of the next billing cycle.
Ready to Become
the Authority?
Three tiers. Month-to-month. Real execution starting in week one.
AI Brand Commander
Command Your Brand. Lead Your Market. AI-powered branding solutions for businesses and personal brands.
A BizPilot 360 Company
Products
Company
Contact
Remote-first company
Serving clients worldwide
© 2026 AI Brand Commander. All rights reserved.
© 2026 AI Brand Commander. All rights reserved.